Services for customer engagement and loyalty

Bilendi offers services that aid the collection, evaluation and monetisation of your customer’s data. We also develop marketing and technological programmes that drive customer loyalty and engagement for your business. With 15 years of experience and more than 200 programmes delivered, Bilendi is an expert within this field. Bilendi’s engagement programmes work across B2C, B2B and B2B2C channels.

In order to provide your business with the best possible service Bilendi has created its own omni-channel platform. From initial data collection all the way through to the use of that data for marketing and sales purposes, this is a complete business ecosystem that serves your strategic objectives:

To recruit new customers
To retain existing customers
To increase your customers' contribution to your business
To create strategic value
To reinforce the links between consumers and brands

200 programmes created and managed

15000000 customer accounts managed

18 different language programmes produced

Powerful marketing using customer engagement and loyalty expertise

CRM & Loyalty consulting

Programme design
Process audits
Business plans

ROI Calculation
Deployment strategy

Big data & Insight

Data mining
Segmentation
Customer insight

Database management
Predictive content
Database hygiene and appending

Omni-channel marketing

Marketing programmes
Programme launches
Activation and retention systems

Cross channel campaigns
Management and reporting

Media advertising

Ad campaign publishing and management
Email, postal and mobile campaigns
Global publisher network

Cost per thousand broadcasts (CPM)
Performance campaigns (CPA, CPC, CPL, CPI, CPV)
Display advertising

Want to know how Bilendi can help drive customers to your brand using performance email and display marketing? Request Bilendi’s Media Pack and discover our full range of media advertising and campaign management services.

Rewards & Incentives

Reward sourcing & purchasing
Physical and digital rewards
Exclusive deals and discounts

Customised gift catalogues
Fulfilment, delivery and tracking

Customer service

Omni-channel contact centre
Distributor and network help desks
Welcome packs and documentation

Dispute resolution
FAQs and guidance
Self-help facilities

Bespoke programmes

Monetary or virtual currencies
Customer VIP clubs
Recognition programmes
Cashback programmes

Social loyalty
Sponsorship
Crowdfunding

Maximiles.com

Bilendi’s proprietary coalition loyalty programme
8,000,000 members across Europe
Available in France, the UK, Italy and Spain

Internet / mobile / In store
Customer acquisition and activation
Simple, quick implementation

Staff incentives

Sales force challenges
Network management

Adaptable to all types of organisation
Staff seniority tiers

Technology solutions

15 years of experience means we have been able to develop marketing and technological solutions to suit all business sectors.

Bilendi’s modular platform

Bilendi's Data Management Platform (DMP) has a multitude of tailor-made technological modules focused on customer engagement. These include omni-channel modules for the collection and use of customer data.

Bilendi Retail Membership Solution

Bilendi Retail Membership Solution is an all-inclusive loyalty solution. Ideal for retailers and distribution networks with diverse checkout systems. Our solution is used to simply and rapidly install an in-store loyalty programme, supported solely by software, tablet and virtual or plastic loyalty cards.

Industry solutions

Financial services

Bank-related offers: mobile payment, affinity and co-branded cards
Card-Linked Offers (CLO) - Merchant Funded Offers (MFO)
Retail bank loyalty programmes
Points or cashback programmes
Rewards / Sponsorship
Development and management offer networks
Privacy and IT security
Adapted to specific regulatory environment

Retail

Interfacing for multiple and diverse check out systems
Combination of physical, web, mobile and Click & Collect points
Data terminals
Franchised relationships
Data mining and analysis of sales receipts
Real-time management of offers by stock codes
Management of checkout counter flow
Management of returned products
Geo-marketing and geo-fencing
Prepaid cards

Travel & tourism

Integration into booking engines
Omni-channel distribution: web, OTAs, comparison services, physical agencies, call centre, etc.
Management of no-shows and cancellations
Statutory management of premium customers
Multi-functional loyalty support: room key, payment, parking space, business lounges, etc.
Free or chargeable cards
Prepaid cards

Cinema

Adaptable to complex marketing structures: by unit, unlimited, subscription, week/weekend, etc.
Capture cross-channel sales data
Specific financing, revenue sharing models
Cinematic weeks
Catchment areas
Confectionery and concession stands
Free or chargeable cards
Prepaid cards
Management of in-store flow (checkout, terminals, queues)

E-commerce

New customer acquisition
Conversion funnel
Purchasing frequency management
ARPU (Average Revenue Per User) and LTV (Life Time Value) management
Deliverability
Opt-in database development
Click & Collect

Shopping centres

Interfacing for multiple and diverse check out systems
Compatibility with existing brand programmes
Invoicing and attribution to participating brands
Management of a clearing houses
Indoor/outdoor/iBeacon/BLE geolocation

Petrol

Management of shop and pump transactions
Integration into pump information systems
Parallel systems adapted to low-tech territories
Rewards for sales per litre, per lubricant, etc.
Proprietary payment card (lorry drivers, taxi drivers, etc.)

Reseller programmes

Ability to model programme generosity
Reward of revenue share, revenue growth, etc.
Adaptability of solution dependent on the customers' size
Manage multiple tiers of beneficiaries

Operated services

Coalition loyalty programme

Our own coalition loyalty programme: Maximiles

Maximiles, Je m'inscris, je cumule, je suis récompensé !

Maximiles is the No.1 web and mobile loyalty platform in Europe, with 8 million members throughout France, the UK, Spain and Italy. Brands can easily join the shared programme and reward their customers with the Maximiles currency. Members accumulate reward points by making purchases from e-commerce websites, replying to paid surveys, watching videos and responding to email offers.
There are numerous benefits for businesses when they join a shared loyalty programme:

Easy integration and launch
Full marketing, customer service and insight support
Legal, financial and data compliance issues are already taken care of
An established community of active points collectors
A managed rewards catalogue with hundreds of rewards
Higher frequency of rewards for customers than a standalone programme
Joint marketing campaigns with complimentary brands

Cashback programme

Cashback programme: Fabuleos

Based on the concept of ‘unlimited generosity’, Fabuleos guarantees its members 100% cashback.
We manage relationships and negotiations with the biggest affiliate networks. Currently there are more than 1,300 e-commerce stores listed on site.

Fabuleos, le cashback le plus généreux du marché !

Social reviews and recommendations about local places

Social reviews and recommendations about local places: Tellmewhere

Mobile application (iOS, Android and Windows)
Platform for social recommandations between users
Service offered in 9 languages

430,000 places rated
Geo-location functionality for local recommandations
Drives traffic to in-store special offers

Recherche, recommande et gagne des cadeaux !

References

More than 200 companies from various business sectors have already placed their trust in us for the recruitment of new customers and the design and management of their customer engagement programmes. Here’s just a few of them: